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An empirical study on business travel satisfaction: a case study in Jiangsu

Hong Tao1, Wu Hong2*, Zhao Min3

As one important form of urban travel, business travel has played a more and more significant role in economic and social life. Business travel satisfaction can reflect the appeal and services of the tourism destination to a large extent. The paper carries out scientific demarcation on the concepts of business travel and connotation of business travel satisfaction. Through delivering questionnaires among business travelers, the paper conducts assessment on the perceived image of business travel and satisfaction in Jiangsu from the destination of business travel, business hotel, business travel agency and other aspects. Besides, the paper explores into the deficiencies in the development of business travel in Jiangsu and puts forward corresponding suggestions.