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Chinese rural sports public service innovation supply way game theory analysis and research under new pattern urbanization background

XinJun Dong, Qian Li, Feng Yi, Dehua Liu

With new policies releasing of city leading countryside, industry leading agriculture, reciprocity between industry and agriculture, urban and rural integration, rural new pattern urbanization is heating up, its sports public service construction is also constantly innovating. Firstly by establishing analytic hierarchy process model, considering policy support, yield returns, the brand effect and authority and social cohesion and other influence factors when supply sports public service, the paper solved rural new pattern sports public service supply way’s government, enterprise and third department respectively occupied proportions are respectively 0.423, 0.385 and 0.192. It gets that government and enterprise supply in rural sports public service new pattern supply way are the main parts. Then according to game analysis and evolution game analysis, it solves government and enterprise supplying public cultural service strategies should be government collaborating with enterprise to supply sports public service, so rural sports public service new pattern supply way should be government and enterprise collaborative supply on it, and government should properly carry out selective acquisition on the third department public service, adopt strategies of stimulating foreign companies by competition to promote new rural area sports public service construction.