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Research of tourism business CRM system based on internet environment

Dong Zhiliang, He Wenzheng

With the popularity of the Internet, under the strong internal demand of the powerful information technology, concept of customer relationship management (CRM) system in the tourism electronic commerce application is the inevitable requirement of e-commerce development to the mature stage. In the era of e-commerce, taking the customer as the center of customer relationship management becomes the key to tourism enterprises to enhance their core competitiveness. This article is based on Internet environment, analysis of tourism e-commerce feasibility of implementing CRM system, taking ctrip network example analysis of the tourism electronic commerce profit model and system architecture of CRM.