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Research on the culture of Fujian merchants group

Chunhao Li, Xiangqian Zhang

Fujian merchants spread all over the world and have made an indelible contribution to the development of China and the world. The paper mainly analyzes the four development stages of Fujian merchants group, Summarize that the culture characteristics is marine, family, diversity, inheritance, deification and the spirit is love fighting, pragmatism, solidarity and friendship, honesty and trustworthiness, feedback hometown. However, Fujian merchants group still have some problem and face with enormous challenges at home and abroad, recommended that promoting to transform old spirit into new, strengthen cultural publicity, promote the change of management and internal guide and external united, so as to promoting the sustainable development of Fujian merchants culture.