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SPSS-based tennis consumption influence factor variance analysis

Chunjie Du

Since Olympic Games succeeded hosting in 2008, sports events popularization range in China has become more and more widely. Sports have gradually become a kind of industry that is received by people. Sports consumption status attracts more attentions form investors and consumers. Thereupon, the paper takes Beijing Tennis consumption status as an example, researches sports consumption main influence factors. Utilize factor analysis method, by analyzing consumption possibility and consumers’ age, sex, income and education background relative data, and then get conclusion. Conclusion shows consumers’ income is the largest influence factor, age and education background impacts degrees are equal and also the larger influence factors and sex becomes smallest influence factor. Above conclusion have important significances in investors’ judgment investment and future earnings status. And meanwhile it has guidance in national economic development direction.