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Study on factors affecting Chinese college graduates’ choice of employment area

Xuelin Nie, Limei Hu

This paper uses hierarchy regression analysis method to study the impact of social capital, human capital and expected salary on Chinese college graduates’ choice of employment area, and examine the adjusting effect of individual implementation cost on the influencing relationship. The results show that: large and medium-sized cities are still the first choice for college graduates and social capital, human capital and expected salary have a significant positive impact on the choice of employment area. Besides, the results show that the individual implementation cost plays a significant regulatory role in the relationship between social capital, human capital and employment area choice, and has certain regulating effect on the relationship between expected salary and employment area, but their mechanisms are different.