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The cultivation of college students' network personalized reading literacy under the new media era

Liu Lin, Qi Jiabin, Wang Peiting

Network reading through the new media is widely popular among college students, the network reading has the characteristics of having much media information, obtaining information conveniently, presenting multimedia, language easy to understand and complex contents. However, the general effect is reflected in college students' network reading, which also has brought new opportunities and challenges to college education workers. They should help college students establish the reading guidance, improve the ability of identifying information and promote the ability of network reading. In short, college students' network personalized reading literacy needs cultivating to make students grow up smoothly and become a useful person.