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The transformation, upgrading and countermeasures of traditional enterprises in the internet era

Lihua Jiang, Kongguo Zhu

The wide application of internet promotes the transformation and upgrading of traditional enterprises. In order to respond various challenges and grasp development chances, the influence to external environment of enterprises from internet is analyzed by PEST method, and then the countermeasures for internet transformation of traditional enterprises are discussed from 3 aspects. It has the certain practical significance to grasp competition rules of network economy, and formulate corresponding reform strategy of enterprises.